Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E86C7
RGB
78, 134, 199
HSL
212, 52%, 54%
HSB
212, 61%, 78%
CMYK
61, 33, 0, 22
LAB
54, -4, -40
LCH
54, 40, 265
OKLCH
0.61, 0.12, 253
XYZ
22, 23, 57
LUV
54, -24, -60
HWB
212, 31%, 22%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.