Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E88C4
RGB
78, 136, 196
HSL
211, 50%, 54%
HSB
211, 60%, 77%
CMYK
60, 31, 0, 23
LAB
55, -6, -38
LCH
55, 38, 262
OKLCH
0.61, 0.11, 251
XYZ
22, 23, 56
LUV
55, -25, -56
HWB
211, 31%, 23%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.