Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E88DF
RGB
78, 136, 223
HSL
216, 69%, 59%
HSB
216, 65%, 87%
CMYK
65, 39, 0, 13
LAB
56, 2, -51
LCH
56, 51, 272
OKLCH
0.63, 0.15, 258
XYZ
25, 25, 73
LUV
56, -24, -78
HWB
216, 31%, 13%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.