Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E8A9B
RGB
78, 138, 155
HSL
193, 33%, 46%
HSB
193, 50%, 61%
CMYK
50, 11, 0, 39
LAB
54, -17, -16
LCH
54, 23, 223
OKLCH
0.60, 0.07, 218
XYZ
18, 22, 34
LUV
54, -27, -20
HWB
193, 31%, 39%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.