Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E8CEB
RGB
78, 140, 235
HSL
216, 80%, 61%
HSB
216, 67%, 92%
CMYK
67, 40, 0, 8
LAB
58, 3, -55
LCH
58, 55, 273
OKLCH
0.64, 0.16, 259
XYZ
28, 26, 82
LUV
58, -25, -85
HWB
216, 31%, 8%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.