Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E8EDD
RGB
78, 142, 221
HSL
213, 68%, 59%
HSB
213, 65%, 87%
CMYK
65, 36, 0, 13
LAB
58, -2, -47
LCH
58, 47, 268
OKLCH
0.64, 0.14, 255
XYZ
26, 26, 72
LUV
58, -26, -73
HWB
213, 31%, 13%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.