Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E8FC4
RGB
78, 143, 196
HSL
207, 50%, 54%
HSB
207, 60%, 77%
CMYK
60, 27, 0, 23
LAB
57, -9, -34
LCH
57, 36, 255
OKLCH
0.63, 0.10, 245
XYZ
23, 25, 56
LUV
57, -27, -51
HWB
207, 31%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.