Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E90AF
RGB
78, 144, 175
HSL
199, 38%, 50%
HSB
199, 55%, 69%
CMYK
55, 18, 0, 31
LAB
56, -15, -23
LCH
56, 28, 237
OKLCH
0.62, 0.08, 230
XYZ
21, 25, 44
LUV
56, -28, -32
HWB
199, 31%, 31%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.