Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E90B4
RGB
78, 144, 180
HSL
201, 40%, 51%
HSB
201, 57%, 71%
CMYK
57, 20, 0, 29
LAB
57, -14, -26
LCH
57, 29, 242
OKLCH
0.62, 0.09, 234
XYZ
21, 25, 47
LUV
57, -28, -37
HWB
201, 31%, 29%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.