Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E90F1
RGB
78, 144, 241
HSL
216, 85%, 63%
HSB
216, 68%, 95%
CMYK
68, 40, 0, 5
LAB
59, 2, -56
LCH
59, 56, 272
OKLCH
0.66, 0.16, 258
XYZ
29, 28, 87
LUV
59, -26, -87
HWB
216, 31%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.