Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E91CF
RGB
78, 145, 207
HSL
209, 57%, 56%
HSB
209, 62%, 81%
CMYK
62, 30, 0, 19
LAB
58, -7, -39
LCH
58, 40, 259
OKLCH
0.64, 0.12, 248
XYZ
25, 26, 63
LUV
58, -28, -59
HWB
209, 31%, 19%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.