Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E91D9
RGB
78, 145, 217
HSL
211, 65%, 58%
HSB
211, 64%, 85%
CMYK
64, 33, 0, 15
LAB
58, -5, -44
LCH
58, 44, 264
OKLCH
0.64, 0.13, 252
XYZ
26, 27, 69
LUV
58, -27, -67
HWB
211, 31%, 15%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.