Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E91E7
RGB
78, 145, 231
HSL
214, 76%, 61%
HSB
214, 66%, 91%
CMYK
66, 37, 0, 9
LAB
59, -1, -51
LCH
59, 51, 269
OKLCH
0.65, 0.15, 256
XYZ
28, 28, 79
LUV
59, -27, -79
HWB
214, 31%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.