Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E94C4
RGB
78, 148, 196
HSL
204, 50%, 54%
HSB
204, 60%, 77%
CMYK
60, 24, 0, 23
LAB
58, -12, -32
LCH
58, 34, 250
OKLCH
0.64, 0.10, 241
XYZ
24, 27, 56
LUV
58, -29, -47
HWB
204, 31%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.