Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E94E6
RGB
78, 148, 230
HSL
212, 75%, 60%
HSB
212, 66%, 90%
CMYK
66, 36, 0, 10
LAB
60, -3, -49
LCH
60, 49, 267
OKLCH
0.66, 0.14, 254
XYZ
28, 29, 79
LUV
60, -28, -76
HWB
212, 31%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.