Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E95F1
RGB
78, 149, 241
HSL
214, 85%, 63%
HSB
214, 68%, 95%
CMYK
68, 38, 0, 5
LAB
60, 0, -54
LCH
60, 54, 270
OKLCH
0.67, 0.15, 256
XYZ
30, 29, 87
LUV
60, -28, -84
HWB
214, 31%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.