Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E96BD
RGB
78, 150, 189
HSL
201, 46%, 52%
HSB
201, 59%, 74%
CMYK
59, 21, 0, 26
LAB
59, -15, -28
LCH
59, 31, 242
OKLCH
0.64, 0.09, 234
XYZ
23, 27, 52
LUV
59, -30, -40
HWB
201, 31%, 26%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.