Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E96D7
RGB
78, 150, 215
HSL
208, 63%, 57%
HSB
208, 64%, 84%
CMYK
64, 30, 0, 16
LAB
60, -8, -41
LCH
60, 41, 259
OKLCH
0.65, 0.12, 248
XYZ
26, 28, 68
LUV
60, -29, -62
HWB
208, 31%, 16%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.