Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E98B2
RGB
78, 152, 178
HSL
196, 39%, 50%
HSB
196, 56%, 70%
CMYK
56, 15, 0, 30
LAB
59, -18, -21
LCH
59, 28, 229
OKLCH
0.64, 0.08, 223
XYZ
22, 27, 46
LUV
59, -31, -29
HWB
196, 31%, 30%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named teal on shades of teal, or all families on colors.