Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E98BB
RGB
78, 152, 187
HSL
199, 44%, 52%
HSB
199, 58%, 73%
CMYK
58, 19, 0, 27
LAB
59, -16, -26
LCH
59, 30, 238
OKLCH
0.65, 0.09, 231
XYZ
23, 28, 51
LUV
59, -31, -37
HWB
199, 31%, 27%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.