Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E98C3
RGB
78, 152, 195
HSL
202, 49%, 54%
HSB
202, 60%, 76%
CMYK
60, 22, 0, 24
LAB
59, -14, -30
LCH
59, 33, 245
OKLCH
0.65, 0.10, 236
XYZ
24, 28, 56
LUV
59, -31, -43
HWB
202, 31%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.