Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E99C0
RGB
78, 153, 192
HSL
201, 48%, 53%
HSB
201, 59%, 75%
CMYK
59, 20, 0, 25
LAB
60, -15, -28
LCH
60, 32, 241
OKLCH
0.65, 0.09, 233
XYZ
24, 28, 54
LUV
60, -31, -40
HWB
201, 31%, 25%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.