Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E99E5
RGB
78, 153, 229
HSL
210, 74%, 60%
HSB
210, 66%, 90%
CMYK
66, 33, 0, 10
LAB
61, -6, -46
LCH
61, 47, 263
OKLCH
0.67, 0.14, 251
XYZ
29, 30, 78
LUV
61, -30, -71
HWB
210, 31%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.