Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E99F5
RGB
78, 153, 245
HSL
213, 89%, 63%
HSB
213, 68%, 96%
CMYK
68, 38, 0, 4
LAB
62, -1, -54
LCH
62, 54, 269
OKLCH
0.68, 0.16, 255
XYZ
31, 31, 91
LUV
62, -29, -84
HWB
213, 31%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.