Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E9DFA
RGB
78, 157, 250
HSL
212, 95%, 64%
HSB
212, 69%, 98%
CMYK
69, 37, 0, 2
LAB
63, -2, -54
LCH
63, 55, 268
OKLCH
0.69, 0.16, 254
XYZ
32, 33, 95
LUV
63, -30, -86
HWB
212, 31%, 2%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.