Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E9FC3
RGB
78, 159, 195
HSL
198, 49%, 54%
HSB
198, 60%, 76%
CMYK
60, 18, 0, 24
LAB
62, -18, -27
LCH
62, 32, 237
OKLCH
0.67, 0.10, 230
XYZ
25, 30, 56
LUV
62, -33, -38
HWB
198, 31%, 24%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.