Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E9FC4
RGB
78, 159, 196
HSL
199, 50%, 54%
HSB
199, 60%, 77%
CMYK
60, 19, 0, 23
LAB
62, -17, -27
LCH
62, 32, 237
OKLCH
0.67, 0.10, 230
XYZ
25, 30, 57
LUV
62, -33, -39
HWB
199, 31%, 23%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.