Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4E9FDB
RGB
78, 159, 219
HSL
206, 66%, 58%
HSB
206, 64%, 86%
CMYK
64, 27, 0, 14
LAB
62, -11, -39
LCH
62, 40, 253
OKLCH
0.68, 0.12, 243
XYZ
28, 32, 72
LUV
62, -32, -58
HWB
206, 31%, 14%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.