Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4EA2F8
RGB
78, 162, 248
HSL
210, 92%, 64%
HSB
210, 69%, 97%
CMYK
69, 35, 0, 3
LAB
64, -5, -51
LCH
64, 52, 264
OKLCH
0.70, 0.15, 251
XYZ
33, 34, 94
LUV
64, -32, -80
HWB
210, 31%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.