Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4EA3F3
RGB
78, 163, 243
HSL
209, 87%, 63%
HSB
209, 68%, 95%
CMYK
68, 33, 0, 5
LAB
64, -7, -48
LCH
64, 49, 262
OKLCH
0.70, 0.14, 249
XYZ
32, 34, 90
LUV
64, -33, -76
HWB
209, 31%, 5%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.