Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4EA4E2
RGB
78, 164, 226
HSL
205, 72%, 60%
HSB
205, 65%, 89%
CMYK
65, 27, 0, 11
LAB
64, -12, -40
LCH
64, 42, 253
OKLCH
0.69, 0.12, 243
XYZ
30, 34, 77
LUV
64, -34, -61
HWB
205, 31%, 11%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.