Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4EA7E5
RGB
78, 167, 229
HSL
205, 74%, 60%
HSB
205, 66%, 90%
CMYK
66, 27, 0, 10
LAB
65, -13, -40
LCH
65, 42, 252
OKLCH
0.70, 0.12, 242
XYZ
31, 35, 79
LUV
65, -35, -61
HWB
205, 31%, 10%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.