Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4EA9D4
RGB
78, 169, 212
HSL
199, 61%, 57%
HSB
199, 63%, 83%
CMYK
63, 20, 0, 17
LAB
65, -18, -31
LCH
65, 36, 239
OKLCH
0.70, 0.11, 232
XYZ
29, 35, 67
LUV
65, -36, -45
HWB
199, 31%, 17%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.