Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4EABE9
RGB
78, 171, 233
HSL
204, 78%, 61%
HSB
204, 67%, 91%
CMYK
67, 27, 0, 9
LAB
66, -14, -40
LCH
66, 42, 251
OKLCH
0.71, 0.13, 241
XYZ
32, 37, 82
LUV
66, -36, -61
HWB
204, 31%, 9%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.