Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4EACD2
RGB
78, 172, 210
HSL
197, 59%, 56%
HSB
197, 63%, 82%
CMYK
63, 18, 0, 18
LAB
66, -20, -28
LCH
66, 35, 234
OKLCH
0.70, 0.10, 228
XYZ
30, 36, 66
LUV
66, -37, -41
HWB
197, 31%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.