Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4EC8EF
RGB
78, 200, 239
HSL
195, 83%, 62%
HSB
195, 67%, 94%
CMYK
67, 16, 0, 6
LAB
75, -26, -30
LCH
75, 40, 229
OKLCH
0.78, 0.12, 223
XYZ
39, 49, 89
LUV
75, -46, -43
HWB
195, 31%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.