Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4ECCF7
RGB
78, 204, 247
HSL
195, 91%, 64%
HSB
195, 68%, 97%
CMYK
68, 17, 0, 3
LAB
76, -26, -32
LCH
76, 41, 231
OKLCH
0.79, 0.12, 225
XYZ
42, 52, 96
LUV
76, -47, -47
HWB
195, 31%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.