Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4ECFF7
RGB
78, 207, 247
HSL
194, 91%, 64%
HSB
194, 68%, 97%
CMYK
68, 16, 0, 3
LAB
77, -27, -31
LCH
77, 41, 228
OKLCH
0.80, 0.12, 222
XYZ
42, 53, 96
LUV
77, -48, -45
HWB
194, 31%, 3%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.