Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4ECFFD
RGB
78, 207, 253
HSL
196, 98%, 65%
HSB
196, 69%, 99%
CMYK
69, 18, 0, 1
LAB
78, -26, -34
LCH
78, 42, 232
OKLCH
0.80, 0.13, 226
XYZ
43, 53, 101
LUV
78, -47, -50
HWB
196, 31%, 1%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.