Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4F709A
RGB
79, 112, 154
HSL
214, 32%, 46%
HSB
214, 49%, 60%
CMYK
49, 27, 0, 40
LAB
46, -3, -27
LCH
46, 27, 264
OKLCH
0.54, 0.08, 255
XYZ
15, 16, 33
LUV
46, -16, -38
HWB
214, 31%, 40%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.