Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4F7293
RGB
79, 114, 147
HSL
209, 30%, 44%
HSB
209, 46%, 58%
CMYK
46, 22, 0, 42
LAB
46, -6, -22
LCH
46, 23, 255
OKLCH
0.54, 0.07, 248
XYZ
15, 16, 30
LUV
46, -17, -31
HWB
209, 31%, 42%
Pantone
Cool Gray 11 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.