Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4F79BC
RGB
79, 121, 188
HSL
217, 45%, 52%
HSB
217, 58%, 74%
CMYK
58, 36, 0, 26
LAB
50, 1, -40
LCH
50, 40, 271
OKLCH
0.58, 0.11, 259
XYZ
19, 19, 50
LUV
50, -19, -60
HWB
217, 31%, 26%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.