Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4F858F
RGB
79, 133, 143
HSL
189, 29%, 44%
HSB
189, 45%, 56%
CMYK
45, 7, 0, 44
LAB
52, -17, -11
LCH
52, 20, 214
OKLCH
0.58, 0.06, 211
XYZ
17, 20, 29
LUV
52, -25, -14
HWB
189, 31%, 44%
Pantone
7717 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.