Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4F86CD
RGB
79, 134, 205
HSL
214, 56%, 56%
HSB
214, 61%, 80%
CMYK
61, 35, 0, 20
LAB
55, -2, -43
LCH
55, 43, 267
OKLCH
0.61, 0.12, 256
XYZ
23, 23, 61
LUV
55, -23, -65
HWB
214, 31%, 20%
Pantone
Cool Gray 8 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.