Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4F91C7
RGB
79, 145, 199
HSL
207, 52%, 55%
HSB
207, 60%, 78%
CMYK
60, 27, 0, 22
LAB
58, -9, -35
LCH
58, 36, 255
OKLCH
0.64, 0.11, 245
XYZ
24, 26, 58
LUV
58, -28, -52
HWB
207, 31%, 22%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.