Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4F99EF
RGB
79, 153, 239
HSL
212, 83%, 62%
HSB
212, 67%, 94%
CMYK
67, 36, 0, 6
LAB
61, -3, -51
LCH
61, 51, 267
OKLCH
0.67, 0.15, 254
XYZ
30, 31, 86
LUV
61, -29, -79
HWB
212, 31%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.