Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4FA3F6
RGB
79, 163, 246
HSL
210, 90%, 64%
HSB
210, 68%, 96%
CMYK
68, 34, 0, 4
LAB
65, -6, -50
LCH
65, 50, 263
OKLCH
0.70, 0.15, 250
XYZ
33, 35, 92
LUV
65, -32, -78
HWB
210, 31%, 4%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.