Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4FA4FE
RGB
79, 164, 254
HSL
211, 99%, 65%
HSB
211, 69%, 100%
CMYK
69, 35, 0, 0
LAB
65, -4, -53
LCH
65, 53, 265
OKLCH
0.71, 0.16, 252
XYZ
34, 35, 99
LUV
65, -32, -84
HWB
211, 31%, 0%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.