Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4FA5F0
RGB
79, 165, 240
HSL
208, 84%, 63%
HSB
208, 67%, 94%
CMYK
67, 31, 0, 6
LAB
65, -9, -46
LCH
65, 47, 259
OKLCH
0.70, 0.14, 248
XYZ
32, 35, 87
LUV
65, -33, -71
HWB
208, 31%, 6%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.