Psychology
Blue is the world's most-preferred color across age, gender, and culture. It lowers heart rate, conveys stability and trust, and reads as professional almost regardless of context.
Meaning
Trust, authority, and depth — which is why it anchors finance, healthcare, government, and big-tech logos. Lighter blues feel airy and aspirational; navy and midnight feel established.
Applications
Foundational for SaaS, fintech, and enterprise interfaces. Mix with warm accents to avoid the corporate-blue trap of looking like every competitor.
Conversion
HEX
4FA7D0
RGB
79, 167, 208
HSL
199, 58%, 56%
HSB
199, 62%, 82%
CMYK
62, 20, 0, 18
LAB
64, -18, -29
LCH
64, 35, 238
OKLCH
0.69, 0.10, 231
XYZ
28, 34, 65
LUV
64, -35, -43
HWB
199, 31%, 18%
Pantone
311 C
Harmonies
Shades & tints
Similar named colors
Browse every named blue on shades of blue, or all families on colors.